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Strategic Master Data Management – Long Version

A Structured Way to Master Data Maturity

Master data management has seen a significant boost in top management attention
in the last decade. The main reason is that each CEO or CIO is working on digitalization initiatives, with different strategic goals and expected outcomes. Nevertheless, significant differences can be seen in the approach, the progress and the development of different companies.

In this study, we will shed light on the following questions:

  • What is the development status of strategic MDM in these companies?
  • What factors influence the development status?
  • How are companies structured in terms of the individual areas within MDM?
  • What visions do companies have regarding MDM?
  • What benefits do companies see in strategic MDM?

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