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Business Model Strategy

The speed of change is increasing tremendously. Business models which have worked over decades can be disrupted within just one year. Companies must not only constantly monitor and adapt to new changes and opportunities but also take care of their day-to-day business.

Developing new ways to create outstanding value for customers

CAMELOT‘s Business Model Strategy Practice helps clients to identify, strategize and implement business models that are ahead of time. Customer demands, technologies, competitors, economic models, or market opportunities: keeping up with the speed of change can be challenging for organizations.

We combine business model strategy know-how and a proven track record in value chain strategy development to transform and develop new business models end-to-end. Leveraging the diverse expertise of technologists, value chain specialists, engineers, and entrepreneurs, we work in close collaboration with your team, to create marketing-beating products, services, and customer experiences.

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How we help clients

Business Strategy

  • Transform and merge traditional business models with new evolving market and business opportunities
  • Conduct market disruption assessments to identify possible threats and work against them
  • Evaluate new business model designs and create winning go-to-market strategies
  • Equalize complexity and uncertainty of a business model and build short- and long-term guard rails towards success

Product & Service Strategy

  • Use new economic models and innovations to create individualized products and services that delight customers
  • Challenge the current product & service portfolio against new emerging technologies and their change impact
  • Define product-to-service strategies to enhance your product value and increase customer satisfaction
  • Determine personalization and individualization approaches either for products or services based on core customer needs

Customer Experience Strategy

  • See your company through the eyes of consumers and create unique experiences that satisfy customers along every touchpoint
  • Understand your key customer personas and map different archetype consumption behaviors
  • Develop unique customer experiences and magic moments along the customer touchpoints
  • Combine customer behaviors with real needs to create an end-to-end customer journey that is ahead of competition

Multichannel & Digital Sales

  • Design customer journeys from awareness to after care to achieve true customer loyalty and be “top-of-mind”
  • Increase conversion rates by defining an industry-specific multichannel strategy
  • Develop state-of-the-art digital selling strategies to extend customer lock-in effects
  • Increase productivity and effectiveness of sales activities by enhancing data-driven decision-making

Digital Platform & Ecosystem

  • Prepare your organization to participate in or to create new platforms and ecosystems to shape disruptions of whole industries
  • Identify possible or necessary participation strategies for existing platforms and ecosystems
  • Define the level and depth of your company’s “platform play” to boost earnings
  • Design, build, test and launch new platforms, marketplaces and ecosystems based on the market environment and potential opportunity gaps

Digital Value Chain of the Future

  • Operationalize new business models by designing and optimizing value chains that work seamlessly and outplay competition


CAMELOT’s Business Model Strategy Practice brings together value chain strategy consulting with entrepreneurial business-building capabilities to transform existing business models and develop new value opportunities. We focus on working closely together with your team to assess your current business model, extract opportunities, define winning product and service strategies, and create superior experiences for your customers to outplay the competition.

End-to-end expertise

We combine the diverse expertise of technologists, value chain experts, and engineers with agile entrepreneurial working methods to develop business models that customers crave.

Industry insights

Our profound industry knowledge makes it possible to benchmark opportunities and identify disruptions when they occur to make your business model ready for the future.

From strategy to realization

We support clients beyond strategy to connect the dots from assessment to strategy to operationalization and implementation, leveraging our group of technology specialists and transformation experts.

How to Create Winning Business Model Strategies


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Nicolas Eckhart CAMELOT Management Consultants
Nicolas Eckhardt, Head of Business Strategy & Performance Improvement, CAMELOT Management Consultants
Constantly challenging the current business model and adapting to change is one of the key capabilities of an organization. This is where we support – building on the existing and creating the new.

Latest Thinking


Nicolas Eckhart CAMELOT Management Consultants

Nicolas Eckhardt

Head of Business Strategy & Performance Improvement

Experienced business model strategist with a proven track record of building digital business and ventures. With an entrepreneurial spirit, he helps companies to discover and realize new opportunities.

Thomas Ebel, Partner Value Chain Strategy & Transformation, CAMELOT Management Consultants

Thomas Ebel

Partner Value Chain Strategy & Transformation​

Experienced value chain strategist helping companies transform their value chain into a value engine for the business, bringing together strategy and digital innovation.

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