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Data Excellence with Hyperautomation at Brenntag

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Virtual Assistant for Product Requests

The Brenntag Group is a world market leader in full-line chemical and ingredient distribution. Brenntag North America introduced a virtual assistant for the creation of new products in the SAP MDG master data system as part of a larger MDM transformation initiative with a focus on
North America

The virtual assistant created a standardized, digital process for product creation in the leading master data system. This applies to more than 5,000 product requests that were made annually by the business and processed by SAP experts (data stewards).

The main problems were:

  • decentralized inquiries
  • little to no standardization in incoming product requests
  • delays in product creation
  • data redundancy in master data due to duplicate product creation
  • initial errors in product creation
  • no consistent reporting on product requests possible,
  • limited potential exploitation of the master data governance workflow
  • and a high employee workload.

The virtual assistant collects and standardizes all relevant product information to guarantee high data quality for further processing.

The implementation of the virtual assistant enabled the creation process to be channeled, digitized, and standardized. As a result, nearly 500 business users can centrally perform a guided product creation via a Microsoft Teams integration. Several scenarios for product requests are integrated into the backend of the virtual assistant to support users for each product type.

Success Story Brenntag Virtual Assistant

In our client success story, you will learn more about the implementation of the virtual assistant as part of a larger MDM transformation initiative at Brenntag

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