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Green Strategy

Connecting sustainability and economics

Integrating sustainability into strategic decision-making

As the urgency of climate change rises, companies need to take action. By integrating sustainability-oriented parameters into strategic decision-making and management processes, companies can define an actionable and realistic path to net zero carbon. To achieve that goal, they need to rethink their business models, redesign operating models, and transform their value chains. This requires a thorough assessment and seamless integration of carbon footprint information throughout all business processes.

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How we help clients

Sustainable value chain strategy

  • Alignment of value chain strategy with industry and business trends in sustainability and insights ​
  • Sustainability business portfolio analysis
  • Sustainable value chain organization and governance

Business model innovation

  • Sustainable business models
    (e.g., “circular & sharing”)
  • Optimization of sustainable customer value propositions
  • Sustainable business model canvas

Sustainability target operating model

  • Sustainable transformation of operational processes, technologies, and competencies
  • Optimization of all operations processes to reduce waste and emissions
  • OPEX reduction using sustainable operating models

CO2 measure database

  • Application of internal carbon reduction measure database
  • Benchmarking of carbon reduction measures with industry peers
  • Path to climate-neutral design based on most effective measures

Industry benchmarks

  • Sustainability outside-in view and comparison
  • Internal business unit benchmarks
  • Derive strategy from performance tracking

Embedding social sustainability

  • Social/society impact assessment
  • Strategy and goal definition
  • Roadmap development


CAMELOT’s GreenMind² competence center brings together green strategy, green value chain, and green solutions to accelerate your path to sustainability leadership. We fuse green and economics by analyzing both sustainability and P&L impact of sustainability measures. With our deep understanding of green optimization, we are able to identify and evaluate measures to reduce the carbon footprint of entire companies, business units, or single products.​ Our value chain and data expertise allows us to combine long-standing expertise with technical know-how for green assessments, strategies, and roadmaps.

​Cross-functional capabilities​

Our competence center GreenMind² draws on the creative spirit of a diverse and talented team of value chain strategists, sustainability experts, industry specialists, and technology masterminds.​

Innovation with purpose​

Innovating for sustainable value chains is an essential part of our CAMELOT DNA. With GreenMind², we help our clients explore new business and operating models for a sustainable future.​

Strong ecosystem for better results​

We collaborate with the most inspiring, innovative, and committed partners for a 360° view and accelerated outcomes. ​CAMELOT partners with the Chair of Sustainable Business at the University of Mannheim.

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Thomas Ebel Camelot

Thomas Ebel

Partner Value Chain Strategy & Transformation​

Experienced value chain strategist helping companies transform their value chain into a value engine for the business, bringing together strategy and digital innovation.

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