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An important step towards a sustainable supply chain

Strategic Value Chain & Network Design​

The use of analytics enables a new quality of value chain and network design: truly end-to-end spanning from suppliers to distribution, segmented, adaptive and dynamic, and with a clear view on total cost and profitability.​

Adaptive value chain design is key to unlocking competitive advantage

Today’s global marketplace is ever-changing. Competition has moved from products to solutions and end-to-end value chains. But companies are struggling to design adaptive value chains to keep up. While operational improvement has been widely exploited, the need for optimal strategic design and continuous adjustment of supply networks is more significant than ever. Companies need to move to a multi-dimensional approach to network design to achieve the required levels of service, cost, risk, flexibility, and innovation.​

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How we help clients

Value chain strategy and segmentation​

  • Customer and market-driven value chain strategy​
  • Focus on driving competitive advantage and value for the business​
  • Systematic segmentation and operating model design​

Value chain design​

  • End-to-end value chain design and configuration
  • Greenfield (e.g. e-commerce, new product line) and brownfield design approach​
  • Use of best-practice operating models and processes​

Strategic network healthcheck​

  • ​Systematic evaluation of end-to-end network performance​
  • Screening for tactical and structural opportunities across cost, service, capital, flexibility, risk, and sustainability​
  • Transformation roadmap​

Production network strategy​

  • ​Holistic demand & supply assessment​
  • Outside-in view: impacts of market, technology, and industry trends​
  • Footprint optimization and asset strategy (make v. buy)​
  • Business case review and financial modeling​

External supply strategy​

  • Systematic mapping of supplier network performance, risk, and flexibility​
  • External supply strategies on regional/ technology level​
  • Strategic supplier segmentation and consolidation​
  • Partnering approaches​

Strategy powered by analytics​

  • Analytics on supply network opportunity and risk profile​
  • Ongoing network performance monitoring​
  • Scenario analysis and modeling​
  • Optimal product-site and product-line allocation​
Markus Kuhl, Head of Value Chain Strategy and Performance​
Strategic value chain and network design is ripe for a change: from one-off, reactive effort to continuous network monitoring and adaptation. The winners are effectively empowering strategic decision making with data and analytics in a dynamic process of gradual innovation.

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CAMELOT is a leader in strategic value chain and network design, proven by a strong track record of successful projects, enabled by a deep understanding of industry trends and our innovative edge.​

Track record in value chain design​

We are a boutique consultancy for value chain management. Clients benefit from our 25+ years of specialized expertise and a track record in delivering cash, cost, and service improvements.​

Industry insights

We are a group of practitioners with deep first-hand understanding of industry trends​. Our consultants are sought advisors for strategic value chain design in our core industries.​

Adaptive value chain design​

We leverage digital technologies and analytics to make strategic design adaptive and Demand-Driven​. Our ready-to-use solutions turn strategic design into reality: data-driven, fast, and holistic.​


Markus Kuhl

Head of Value Chain Strategy & Performance

Following the vision of perfectly aligned digital value chains, Markus’ mission is to transform clients’ value chains from a cost driver into a real competitive advantage

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