Launch Excellence in the “Outcome Era” – Changes, challenges and success factors

  • Gain insights into current changes of the process of launching novel drugs in the Outcome Era
  • Understand the industry’s awareness of current changes and their expectations of future changes
  • Get an impression of the industry’s assessment of their biggest launch challenges and major success factors
  • Explore how the industry self‐evaluates their “status of excellence” and their readiness to meet the inevitable changes and challenges

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