- Gain insights into current changes of the process of launching novel drugs in the Outcome Era
- Understand the industry’s awareness of current changes and their expectations of future changes
- Get an impression of the industry’s assessment of their biggest launch challenges and major success factors
- Explore how the industry self‐evaluates their “status of excellence” and their readiness to meet the inevitable changes and challenges
Launch Excellence in the “Outcome Era” – Changes, challenges and success factors
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