The Global Community for Artificial Intelligence (AI) in Master Data Management (MDM) is designed to foster systematic knowledge transfer and exchange with other companies, researchers and experts.

Community members are provided with continuously updated content, comprising interesting lectures, latest research information, innovative use cases, lessons learned and how-to guidance.

Furthermore, design thinking workshops will be conducted in Europe and the United States of America to ensure continuous inflow of new ideas. The workshops also offer the chance to share thoughts and ideas as well as challenges that will be discussed within the community. Benefit from this great opportunity to find partners for co-innovation joining forces in the endeavor to bring first AI & MDM light house uses cases to life.


Why join?

  • Global community for MDM thought leaders sharing a common AI vision including representatives of companies such as: Olympus, Merck, Bosch, Siemens, Roche, Johnson & Johnson, Sanofi Aventis, Royal Philips and many more.
  • Latest thinking, discussions and exchange for Artificial Intelligence in Master Data Management
  • Exclusive insights for community members as well as guest lectures from AI experts and AI pioneers
  • Experience AI through joined realization of selected use cases with latest AI technology
  • Regular updates about latest news and developments

What is Artificial Intelligence and how will it affect MDM?

Artificial intelligence is a computer science that enables machines to mimic cognitive human behavior. As human behavior is quite complex, AI is typically divided into several disciplines e.g. robotics, planning, problem solving, language processing, machine learning, etc. Some of those capabilities will have no/small impact on MDM, some will have huge impact. However, if scientists were able to put all disciplines together into one general artificial intelligence machine, this machine would be able to perfectly mimic human behavior. Although this sounds futuristic and there are controversial discussions whether a generic artificial intelligent machine is possible at all, we will see the impact of AI in MDM with first use cases soon to be realized.



The new AI capabilities will change all areas of MDM practice.


Capability to solve complex problems

  • Identification of typical user errors and reasoning why errors appear
  • Considering transactional errors, frequent data changes, bug data etc. for autonomous development of standards
Reasoning Icon
Affective computing

Capability to express emotions

  • Applications that are able to detect how we are feeling and adjust accordingly
  • Such applications could sense nonverbal behavior to become mood-aware to help uncertain/frustrated users
  • Assessment of correlations and causality between mood and data quality
  • Usability improvements based on measured customer satisfaction
Icon Affective computing
Computational creativity

Capability to create new/inventive ideas

  • Ideation process for MDM related topics could be supported by computational creativity
  • In combination with problem solving it could lead to innovative approaches for MDM issues
Icon Computational Creativity
Natural language processing

Capability to understand human language

  • Deriving master data attributes from free text
  • Replacing mouse and keyboard with voice command leading to new user experience and usability of MDM application
Icon Natural Language
Machine learning

Capability to learn from experience

  • Ensuring compliance of governance rules, principles and standards as steward
  • Autonomous data maintenance based on training and experience
  • Considering transactional errors for autonomous data corrections
Icon Machine learning

Capability to plan towards a certain goal

  • Use algorithms to plan data maintenance activities in advance
  • Adjust and plan data cleansing activities based on upcoming transactions
Icon Planning

Capability to control motion

  • Not expected to have huge impact on data management itself
  • However it could lead to new object definitions
Knowledge representation

Capability to create an ontological model

  • Identification of the information existing in the company by describing objects, entities and relationships
  • Building ontological model of the information by linking all elements to an information network
  • Identification of missing information
Knowledge Representation
Machine perception

Capability to perceive like humans

  • Deriving master data attributes from pictures, videos and sound
  • Replacing mouse and keyboard with gesture control leading to new user experience and usability of MDM application
Machine perception

Machine Learning

Machine learning is typically implemented via neural networks. One good example for AI are artificial neural networks that are used to realize machine learning. Neural networks are mathematical models that mimic the behavior of neurons to perform complex tasks. It enables a machine to learn based on observational information. Artificial neural networks can be utilized for a variety of activities such as clustering, classification or pattern recognition. Learning happens via adjustment of bias and weights in training iterations. Thus the logic does not need to be defined upfront (like in classical programming) and the network does learn on it’s own how to solve tasks.

Icon Machine Learning

Example AI use cases for machine learning in MDM:
Data plausibility checks based on unstructured and transactional data

Predict data extensions and proactively maintain data

Clustering: For example to define optimal set of payment terms based on customer/supplier and transactional data

Chatbot to guide users and to explain data dependencies for improved usability of MDM tools. Also directly acting as data steward.

Automatic data record linking/mapping and duplicate detection with no need for harmonization

MDM Chatbot

Discover our new personal assitant for SAP MDG powered by the Global Community for AI in MDM.

Selected AI use cases for MDM

Based on the CAMELOT Artificial Intelligence Innovation funnel many use cases have been identified which solve information management challenges posed by AI. In three selected examples, CAMELOT outlines the relevance of AI for master data management and what solutions could look like.

Personal assistant that guides and assists users in the master data system

Research forecasts that chatbots will be responsible for cost savings of more than $8 billion per year by 2022, up from $20 million this year. Less (or even no) end-user training and support will be required as chatbots will guide users and answer MDM and tool related questions. AI speech and AI gesture control will allow to process commands and to capture nonverbal feedback. AI machine learning will process the information and will have access to the AI knowledge representation of the company.

Read more about the AI solution

Data quality watch guard that performs data plausibility, correctness and duplicate checks

AI will check for duplicates and data quality of records based on attributes as well as information outside of the MDM application such as: transactional data, CAD / PLM data, SOPs, etc. AI machine learning (e.g. a deep neural network) will perform the correction of typical/ individual / regional errors having access to the history of past changes. In combination wit AI reasoning and AI knowledge representation the solution allows to investigate the root cause of DQ issues autonomously.

Read more about the AI solution

Data plausibility check – integration in MDG-M business rule framework

AI enabled maintenance of contact person information based on business cards

AI machine perception will allow to read the business card. AI natural language processing will help to link the information provided with attributes like street, postal code, etc. AI machine learning enables to identify the company and to improve the performance overall.

Read more about the AI solution

Business Card to data – MDG Fiori App enhancement: AI will derive customer/supplier contact person data from business card picture

Community News

The Global Community for Artificial Intelligence in Master Data Management is in full swing. Further participants joined in the past weeks representing companies such as Bosch, Siemens, Conagra, Olympus, Abbvie, Cardinal Health, Evonik, Böhringer Ingelheim, Merck or Roche. Also the next batch of use cases for AI in MDM is on the table incl. Artwork/ picture based master data attribute maintenance. Don’t miss the next innovation cycle and register for the community as well as the upcoming workshops.

Interested? Get in touch for more information.

I agree that my data may be used by CAMELOT Management Consultants AG and associated companies to inform me about service offerings, events, studies, or further activities. The user may revoke his declaration of consent at any time. In this case, please use the following link:


North America

Marc Hoffmann
Marc Hoffmann
Head of Enterprise Information Management North America
Telefon:+1 610 478 5734


Henrik Baumeier
Henrik Baumeier
Telefon:+49 621 86298-0