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2021 Market Guide for MDM External Service Providers

Gartner has named CAMELOT a Representative Vendor in Master Data Management (MDM) initiatives.

Today’s transformation strategies must include up-to-date data management. “External support continues to be crucial to and highly leveraged across master data management programs, yet identifying appropriately suited and skilled service providers remains a challenge. Data and analytics leaders should use this research to identify characteristics of consulting firms best-suited to their individual needs.”

Gartner Inc. has named CAMELOT a Representative Vendor in the 2021 MDM External Service Providers Market Guide

The 2021 Market Guide evaluates 18 vendors, and recognizes CAMELOT for we believe, our high focus on strategy services, domain-specific accelerators and industry best practices for automotive and manufacturing, life sciences and pharmaceuticals as well as for chemicals and consumer goods.
CAMELOT is your partner combining strategic guidance for your master data initiative with implementation expertise to transform your data into value.

The need for external support: end-to-end coverage of your master data initiatives

“Gartner predicts that through 2025, more than 75% of MDM programs will fail to meet business expectations because of a failure to connect MDM value to business value. While the technological barrier to entry for MDM has lowered in recent times, MDM remains a complex undertaking from a people and process perspective. As a business initiative, the participation and alignment of stakeholders from across the organization is foundational to achieving successful business outcomes.Master data management is a technology-enabled “business” discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official, shared master data assets. MDM ESPs provide strategic, tactical and operational support to organizations engaging in MDM programs.”

Read the 2021 Market Guide to understand which skills differentiate MDM external service providers in terms of capabilities, services and solutions.

Take this opportunity get insights on:

  • How important industry-specific insights are for your MDM initiative
  • What services are relevant for your MDM program
  • Which capabilities you should consider before you select an external MDM service provider
Frank Schmalle, Head of Enterprise Data Management, Global IT, Evonik Industries AG
With the successful launch of our next-generation enterprise data management, we now have an integrated, self-learning, scalable platform that frees experts from manual data entry and classification tasks when entering information in SAP ERP. This results in tremendous efficiency improvements and enhanced data quality.

Latest Thinking on MDM


Key Factors Accelerating your Master Data Management Project

Data Strategy

Develop a holistic and adequate strategic vision for the transformation process

Organizational Governance

Future-oriented strategy based on data-driven vision and value proposition

Data Quality

Introduce sustainable concepts to achieve high data quality

End-to-end Process Automation

Unlock the real power of data with Hyperautomation


We deliver outstanding results for our clients by combining profound industry knowledge, process expertise, and cutting-edge technological know-how.

Deep process know-how​

Camelot’s holistic project approach enables you to realize your master data management vision.​

Success stories

Camelot has the strongest track record of successful MDM consulting and implementation projects worldwide. We will be happy to introduce you to reference clients who confirm our unique capabilities.

Thought leadership

Leveraging a client-centric approach, our expert teams help clients build and implement superior data strategies.

Related Topics


Henrik Baumeier

Partner Data & Analytics

Leads the data & analytics division at CAMELOT, helping global clients in their digital transformation

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