Master data management (MDM) gains new relevance in the context of digital transformation. Customer expectations towards digitalized and mobile business transactions, digitalized products and services as well as an increasing global integration of supply chain partners require new data and information models. Read in this article published in ERP Management, which relevance do master data have within the context of digital transformation, which current trends observed in master data management are a consequence of digitalization, and which role organization and IT play.
