PHARMA Management Radar on “VUCA challenges”

  • Bi-annual survey among almost 100 executives from globally active pharmaceutical companies based in 16 countries and spread over four continents
  • Growth expectations for emerging markets such as Eastern Europe, Russia or Brazil have cooled down considerably while investments increasingly return to established markets
  • Greatest business risks are seen in VUCA challenges (volatility, uncertainty, complexity, ambiguity)
  • Many supply chain heads consider their companies not to be sufficiently prepared
  • As far as planned countermeasures against VUCA challenges are concerned, the survey shows discrepancies between current action, planned action and the wishes of supply chain heads

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