This market report examines the current situation of the pharmaceutical market in Africa. It provides an overview of the challenges faced in the pharmaceutical supply chain, which can be categorized into three highly interlinked key areas:
- Data quality and availability
- Pricing & patient affordability
The report further analyzes the trends to improve distribution, as it is the area where pharmaceutical companies can achieve significant improvements in cost reduction, competitiveness and sales growth. It closes with a way forward showing the developments of the key stakeholders evolving due to the rapid changes in the African pharmaceutical environment. Furthermore, an outlook is provided for pharmaceutical companies to re-assess their distribution network and strategy to successfully navigate through the elaborated challenges and gain the most of the growing African pharmaceutical market. The outlook also highlights how digitalization is impacting distribution channels in Africa.