- Study by Camelot Management Consultants and the EBS Business School
- Social Media have established themselves in companies as an additional channel of communication
- Most frequent objectives: Awareness, image improvement and deepening of relations to various target groups
- However, the success of these targets is rarely verified, nor are they transferred to a defined controlling process
- Efficient Social Media Marketing requires a qualification offensive and investments in instruments, processes and Software tools
Blackbox Digital Marketing: Most Companies fail to measure the success of their social media activities
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