Blackbox Digital Marketing: Most Companies fail to measure the success of their social media activities

  • Study by Camelot Management Consultants and the EBS Business School
  • Social Media have established themselves in companies as an additional channel of communication
  • Most frequent objectives: Awareness, image improvement and deepening of relations to various target groups
  • However, the success of these targets is rarely verified, nor are they transferred to a defined controlling process
  • Efficient Social Media Marketing requires a qualification offensive and investments in instruments, processes and Software tools

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