The important event, held in the King Fahed Cultural Center in the 
industrial city of Yanbu, KSA, attracted various industry experts and officials from the region, including Dr. Allah Bin Abdullah Nusaif, director of the Royal Commission.
Camelot attended the event, which focused on the current reform plans of the Saudi Arabian government undertaken to transform the country into a diversified market that does no longer depend on oil. The so-called “Saudi Vision 2030” introduces measures such as privatization and localization in order to reshape the country`s economy and create more efficient supply chains. The innovative plan also discusses rather unusual topics for the region, including the emancipation of women as workforce or the enhancement of small and medium sized enterprises (SMEs).
An essential goal of the vision is the enhancement of trade with neighboring countries. This shall make Saudi Arabia, with its strategic location between Africa, Asia and Europe, a major trade hub of the future. In this context, it becomes evident that the infrastructure of Saudi Arabia has to be optimized in order to provide excellent logistics services and trading conditions.
Camelot`s close Saudi partner, the Royal Commission in Yanbu, is one of the country`s key actors in this infrastructure improvement project. RCY has already published its own economic plan in 2013, whose pillars majorly match with the government`s Vision of 2030. The Commission is currently developing industrial cities and enhancing multi-modal logistics services in areas such as Yanbu and Jubail, using the consulting services of our KSA and UAE team, as well as the government and ministries. The speech of Camelot Managing Partner Marcus Meissner on the event focused on this topic and introduced the current outcomes of the cooperation between RCY and Camelot, SUCH AS MMLHs and the analysis of Yanbu as a logistics hub. The speech was a great addition to the successful event and stated the expertise and support Camelot is offering in the shaping of the government`s promising vision.