Master data management (MDM) gains new relevance in the context of digital transformation. Customer expectations towards digitalized and mobile business transactions, digitalized products and services as well as an increasing global integration of supply chain partners require new data and information models. To this purpose, master data are the trustful core that need to be adapted flexibly to the changing business processes of the future. An optimization which purely focuses on information technology will not be successful when building up a sustainable master data management.
Read in this article by Henrik Baumeier published in ERP Management 12 (2016) 4,
- which relevance do master data have within the context of digital transformation.
- which current trends observed in master data management are a consequence of digitalization.
- which role organization and IT play.
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